Established in 2010, Zeye Able is an independent alcoholic beverage distributor in Malaysia. Through its aggressive marketing strategies, unrivalled expertise in the industry, and extensive network, today the company has emerged to become the fastest-growing spirit and wine distributor. With a strong market penetration in the duty-free wholesale and retail scene, Zeye Able serves its customers across the country with a selection of the most valuable brands in the world. Zeye Able works hand-in-hand with the Group's network of duty-free outlet - Green Pacific to further create significant values for different customer profiles under the duty-free and travel retail segment.
Zeye Able is the authorized distributor for Moet Hennessy Diageo Malaysia and William Grant & Sons.
The business philosophy of Zeye Able was built upon the powerful symbolic meaning of a stallion - purposeful, motivated and honourable - in which outlining the company's vision to push the operation forward with unbridled characteristics of competitiveness, honesty and dedication to serve.
Ryan joined Zeye Able in January 2020, bringing together 15 years of passion and in-depth industry experience on brand strategies, marketing operations, sales and wholesale distribution with leading multinational companies.
Prior to this, Ryan served as the Senior Brand Manager of Diageo Malaysia for seven years, playing a key role in driving the process of building the brands under the Johnnie Walker Ultra Prestige category. Under his leadership, the brands advanced tremendously including Singleton of Glen Ord has grown to be the leading No.1 Single Malt in Malaysia and JW XR21 emerged as the fastest-growing blend in Diageo portfolio. Continuing the focus on brand differentiation, product value and market presence, together with his core team in Diageo, Ryan managed to increase the sales volume and grow profitability steadily, steering the brands to become market leaders in the luxury spirit segment.
Ryan started his career journey in Jose Cuervo to manage the Malaysia and Vietnam markets. He moved on to Dynamic / Fortier to lead the marketing efforts for Patrón and Two Fingers.
As the Managing Partner of Zeye Able, Ryan is responsible for the execution of strategic business direction as well as overseeing the operations and development of Zeye Able.